The SIMIS Story

Hello, I'm Simi, the creator behind SIMIS.

I believe each of us has our own unique story – and here's mine.

My little obsession? Bell-bottom pants! For years, I searched for the perfect pair, wandering through stores, trying on dozens of styles, but I always missed that "wow, this is exactly what I've been looking for" feeling. After countless disappointments, I realized: if I want perfection, I need to create it myself.

I live in Ein Hod, an artists' village that has become an inseparable part of my brand's identity. Surrounded by creativity and natural beauty, I found endless inspiration that helped me understand fashion goes far beyond what we wear.

The clothes I design aren't just garments. They carry a message. I deeply believe that every woman should feel comfortable, confident, and empowered in the clothes she wears. That’s why I don’t compromise on any detail – from the flattering cut, to the perfect waistline, to fabrics that feel like they were created especially for you.

I believe in long stories – those that evolve over time, with ups, downs, and unexpected turns. That’s why every SIMIS piece is created not just to look stunning today but to become part of your story over time. This is why all our items are produced in Israel, in limited editions – because perfection requires attention, love, and patience.

It’s important to me that you know there’s a real person behind every stitch, every fabric choice, and every design decision. I personally stand behind every piece you purchase. When you wear a SIMIS item, you’re not just wearing clothes – you’re becoming part of a community of women who understand that style is important, but personal expression matters even more.

Simi